(404) 219-5968

Michelle Hatch Portfolio

Michelle L. Hatch Marketing Portfolio

Resume | (404) 219-5968 | michelleLhatch@gmail.com | linkedin/in/hatchmichelle

PROFESSIONAL PROFILE
I am a marketing and branding expert with 15 years of experience offering a proven track record of developing and executing marketing strategies in dynamic, fast-paced environments.

Client: Rheumatology Research Foundation

The American College of Rheumatology Research and Education Foundation—now the Rheumatology Research Foundation—wrapped up a two‐year brand strategy project that resulted in a defined strategic brand platform, new name, tagline and logo.

 

Client: Villa Hallmark Upholstery

Villa Hallmark Upholstery was operating in a crowded sector and wanted to grow. The owners knew they had an exceptional product and value proposition, but lacked a cohesive brand and messaging strategy. The project resulted in a defined strategic brand and messaging platform, and updated logo and creative.

 

After creating a brand and messaging strategy, the next step was to build a website that highlighted Villa Hallmark’s unique value proposition.

 

Client: Skylark Senior Care

Skylark Senior Care started as a franchise senior care facility that was stifled by the parent company’s lack of innovation. In preparation of becoming a stand-alone brand, the owner was already working with a trusted graphic design and website development company, but needed help fine-tuning strategy and messaging.